Privacy Policy

This Privacy Policy explains how Discover Banff Tours(“we”, “us”, or “our”) collects, uses, shares, and protects your personal information when you visit our website, book a tour, or otherwise interact with us. We are a Canadian tour operator based in Banff, AB, and we handle personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).

1. Who we are

The organization responsible for your personal information (the “data controller”) is Discover Banff Tours, 215 Banff Ave, Sundance Mall, Banff, AB, Canada. If you have any questions about this policy or your information, contact our Privacy Officer at info@banfftours.com.

2. Consent

For most of our website activity we rely on implied consent: by continuing to browse the site, you consent to the collection and use of information as described in this policy. Where the law requires it, or where the information is sensitive, we ask for your express consent. You can withdraw your consent at any time (see Your rights), though doing so may limit our ability to provide certain services, such as completing a booking.

3. Information we collect

Information you give us

• Bookings.When you book a tour, our booking and checkout provider (Ventrata) collects your name, email address, phone number, the details of your booking, and payment information. Payment card details are processed by Ventrata and its payment processors — we never see or store your full card number.
• Enquiries & forms. When you use our contact, private-tour, careers, influencer/media, or newsletter forms, we collect the information you submit (such as your name, email, phone, and message).
• Reviews & correspondence. If you contact us or leave a review, we keep a record of that correspondence.

Information we collect automatically

• Device & usage data— your browser type, device, pages viewed, links clicked, and the site that referred you.
• Approximate location— we use the country your internet connection resolves to (from your IP address, at our edge network) to set your default display currency and to decide whether to show our cookie banner. We do not store your IP address for this purpose beyond the request.
• Cookies & similar technologies— described in the next section.

4. Cookies & tracking technologies

Cookies are small files stored on your device. We use them, along with similar browser storage, in three categories:

• Essential(always on) — required for the site to work. These remember your currency choice, your cookie preferences, your approximate country, your trip planner, and your active booking/checkout session. The site cannot function without these, so they are not subject to consent.
• Analytics— Google Analytics 4 (loaded through Google Tag Manager) helps us understand, in aggregate, which tours and pages visitors find most useful so we can improve the site.
• Marketing— advertising tags such as the Meta (Facebook/ Instagram) Pixel and Google Ads, used to measure our advertising and to show you relevant ads on other platforms.

Managing your choices.Visitors in Canada are shown a cookie banner on their first visit. You can accept all cookies, decline marketing cookies (the “X” on the banner), or open Cookie Settingsto choose category by category. We implement Google Consent Mode so your choices are passed to our analytics and advertising tags. You can change your choices at any time by clearing this site’s cookies in your browser, which makes the banner appear again, or by using your browser’s built-in cookie controls. If you do not see a banner, you can still control cookies entirely through your browser settings.

5. How we use your information

• To process, manage, and fulfil your tour bookings and send booking confirmations.
• To respond to your enquiries and provide customer service.
• To send you marketing communications where you have asked us to or where permitted by law — every email includes an unsubscribe link (CASL).
• To operate, secure, analyze, and improve our website and services.
• To comply with our legal obligations and protect against fraud or misuse.

6. How we share your information

We do not sell your personal information. We share it only with service providers who help us run our business, and only as needed:

• Ventrata— booking, checkout, and payment processing.
• Google— Tag Manager, Analytics 4, and Google Ads.
• Meta— advertising pixel for measurement and remarketing.
• Vercel (website hosting & content delivery) and Neon(database) — the infrastructure that runs this site.
• Resend— delivery of transactional and form emails.
• Tour operating partners— where a tour is delivered by a partner (for example, airport shuttle or transfer providers), we share the booking details needed to provide the service you purchased.

We may also disclose information where required by law or to protect our legal rights.

7. International transfers

Some of our service providers store and process data outside Canada, including in the United States and other countries. When information is handled outside Canada it may be accessible to courts, law enforcement, and authorities in those jurisdictions. We take reasonable steps to ensure our providers protect your information to a standard comparable to PIPEDA.

8. How long we keep your information

We keep personal information only as long as necessary for the purposes described in this policy, to provide our services, and to meet legal, accounting, and tax requirements. Booking records are retained for the period required by applicable law; marketing preferences are kept until you opt out.

9. How we protect your information

We use administrative, technical, and physical safeguards designed to protect your information, including encryption in transit (HTTPS) and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Your rights

Under PIPEDA, you have the right to:

• access the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• withdraw your consent to our use of your information; and
• unsubscribe from marketing emails at any time (CASL).

To exercise any of these rights, email info@banfftours.com. We will respond within the timeframe required by law. If you are located in the European Union, the United Kingdom, Quebec, or a U.S. state with its own privacy law, you may have additional rights — contact us and we will work with you to honour them.

11. Children’s privacy

Our website is not directed to children, and we do not knowingly collect personal information from children. Bookings are made by adults; if you believe a child has provided us information, please contact us so we can remove it.

12. Changes to this policy

We may update this policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, notify you. Your continued use of the site after changes take effect constitutes acceptance of the updated policy.

13. Contact us

Questions, requests, or complaints about your privacy? Contact our Privacy Officer at info@banfftours.com or write to us at 215 Banff Ave, Sundance Mall, Banff, AB, Canada. If you are not satisfied with our response, you may also contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.

See also our Terms & Conditions.